In 2014, during my first year in New York, I was the first in line to buy the Cookie Shot from Dominique Ansel Bakery in SoHo.
This was the bakery’s first new creation since the very viral Cronut pastry and I randomly ended up there early enough to start the line and was given a Styrofoam baguette to mark my royal position. Over the next few hours I was interviewed by probably a dozen local and food media outlets.
Brief
Be interesting enough in an interview to make it onto the internet. Obtain a life long ice breaker story to use at dinner parties and work events.
Solution ✨
Lying! From the first interview where I was asked when I got in line, I just started lying. I told some interviews 12 PM, I told some 8 AM.
Someone asked me: “What will happen if this cookie shot isn’t good?” which I thought was a hilarious question so I replied, “There’ll be riots in Soho! It’s a great time to be alive because of this cookie.” It turns out making things up makes for entertaining news.
